Your weekly dose of innovation, inspiration, and insights.

Welcome to This Week’s coreWEEKLY

NBS week is almost here, and this one’s about showing up, connecting in person, and talking through what’s actually changing in firearms retail right now.

👋 See You at NBS

We’ll be at Booth 1911 during the Nation’s Best Sports Spring Semi-Annual Market (Feb 10–13), plus two informal sessions at The Hub on using AI and POS tools to simplify retail operations. If you’re attending, stop by and say hi.

🧠 From Counter to Cloud

Sales may finish at the counter, but they’re starting online more often than ever. This week’s blog looks at why e-commerce can’t be treated as an “extra” anymore, and how retailers are adapting without changing who they are.

🛠 From the Help Desk💡

Need to adjust checkout settings in coreFORCE? This guide shows exactly where to find and manage checkout settings for Advanced and Enterprise users—simple, direct, and easy to follow.

🎥 Replay Ready: 2025 Year in Review

The replay is available with a look back at 2025 and a recap of what stood out coming out of SHOT.

🤖 Watch With Webby

Every replay comes with Webby alongside you, answering questions and adding context as you watch, so you don’t have to pause and hunt for answers.

🌟 Five-Star Review of the Week

The feedback you share helps us stay aligned with how your stores actually run, what saves time, what causes friction, and where improvements matter most.

💬 Your Voice, Your Coreware

Got an idea, a request, or need training on something specific? Share it on the feedback board. We’re listening.

🗂 coreARCHIVE

Every coreWEEKLY lives in one place. Catch up, revisit past editions, or find something you missed.

— The Coreware Team

See You at NBS

We’ll be at Booth 1911 during the Nation’s Best Sports Spring Semi-Annual Market (Feb 10–13). We’ll also be giving two informal sessions at The Hub on using AI and POS tools to simplify retail operations.

If you’re heading to NBS, we’d love to see you.

From Counter to Cloud: Why Modern Firearms Retailers Can’t Treat E-Commerce as “Extra” Anymore

For decades, firearms retail has been built at the counter. Relationships were forged face-to-face. Knowledge was shared in person. Trust mattered, and still does. For many retailers, the idea of selling firearms or regulated items online once felt unnecessary, or even counterproductive.

That mindset made sense for a long time.

But today, something important has changed. Even though the transaction still ends at the counter, the customer journey often starts somewhere else entirely. And increasingly, that “somewhere else” is online.

This isn’t about chasing trends, abandoning what works, or turning a gun store into a tech company. This is about recognizing how customer behavior has evolved, and understanding why treating e-commerce as an “extra” is creating more friction than most retailers realize.

From The Help Desk

coreFORCE- Checkout

Access the checkout settings

coreFORCE Advanced / Enterprise

• Press SHIFT + SHIFT to open the search bar.

• Search for Retail Store Checkout Settings.

Replay Ready: 2025 Year in Review – What Are We Cooking Up for 2026 and SHOT

Couldn’t join us live? No worries.

The replay is now available. Catch the full year-in-review conversation and key takeaways coming out of SHOT.

Webinar Recaps:
Watch with Webby by Your Side!

Missed our latest webinar? No worries! Now you can watch the recap whenever it fits your schedule. But here’s the game-changer, meet Webby, your perfect webinar companion. As you watch, Webby is right there with you, ready to answer any questions or provide extra insights on the spot. It’s like having an expert by your side the entire time. Ready to dive in with Webby? Click below to start watching and chatting!

💬 Your Voice, Your Coreware – Share Ideas & Feedback

Have a suggestion, spotted a bug, or need specific training materials? We want to hear from you! Visit our feedback board to submit your ideas, requests, or issues, and help shape the future of Coreware.