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Your weekly dose of innovation, inspiration, and insights.
Let’s Dive Into This Week’s coreWEEKLY – Reputation Is Currency 💬
Reputation Is Currency: Building Trust and Visibility in the Firearms Industry
Trust sells better than any discount. Whether it’s a first-time buyer or a seasoned collector, your reputation seals the deal. Learn how to make it your biggest asset.
🛠 From the Help Desk – coreSTORE: Direct Printing Labels with a Zebra Printer
Print like a pro. This quick guide shows how to set up direct printing with QZTray and Zebra drivers, easy, fast, and frustration-free.
🎯 Replay Ready: coreBLAST Episode 3
Ezra brought the fire, new tools, smart updates, and faster workflows. Missed it? Watch the replay and get caught up in minutes.
📅 Upcoming Webinar – Coreware Update Live: Episode 4
Wednesday, October 29 | 🕐 1 PM EST
Fresh updates. Clear takeaways. One hour that keeps you in the loop.
🤖 Webinar Replays with Webby
Catch any past webinar with Webby guiding you through every click and insight, like having your own Coreware expert on standby.
🌟 Five-Star Shoutout of the Week
We read every review, and they never get old. Your words remind us why we do what we do. Thanks for keeping the momentum strong.
💬 Your Voice, Your Coreware
Your ideas fuel our updates. Drop feedback, share requests, or ask for training help, your voice shapes what comes next.
🗂 coreARCHIVE – Your coreWEEKLY Time Capsule
Every edition, one click away. Revisit updates, ideas, and stories that helped build the Coreware community.
Until next week, keep growing, keep showing up, and keep building trust.
— The Coreware Team

In today’s marketplace, trust is the new transaction. Whether a customer is buying their first concealed carry pistol or their tenth hunting rifle, reputation determines not just where they spend their money, but whether they walk through your door in the first place.
For firearms retailers, reputation is more than good manners or a handful of five-star reviews. It’s a business asset that compounds over time, building loyalty, credibility, and consistent revenue even when competition tightens or seasons slow down.

From The Help Desk
Direct printing in coreSTORE is the preferred method to print labels, because you will have complete flexibility for being able to have any format and nearly any field print on your label.
Download and Install QZTray
In order to print you must install a utility called QZTray. Click here to to download the correct version for your system.
The installation may also prompt you to install the Java library: Download Java
Install the correct Zebra Drivers for your Printer
Make sure to download and install the correct printer drivers. Click here to download the correct drivers.


Couldn’t make it live? No worries, we saved you a front-row seat.
Ezra dropped the latest coreware tools, updates, and time-saving tricks built for busy retailers. It was bold, fast, and full of game-changing moves.


📅 Wednesday, October 29, 2025
🕐 1:00 PM EST
Real updates. Real clarity. Real progress.
Every session builds the next, and this one’s built for you.
Missed our latest webinar? No worries! Now you can watch the recap whenever it fits your schedule. But here’s the game-changer, meet Webby, your perfect webinar companion. As you watch, Webby is right there with you, ready to answer any questions or provide extra insights on the spot. It’s like having an expert by your side the entire time. Ready to dive in with Webby? Click below to start watching and chatting!


💬 Your Voice, Your Coreware – Share Ideas & Feedback
Have a suggestion, spotted a bug, or need specific training materials? We want to hear from you! Visit our feedback board to submit your ideas, requests, or issues, and help shape the future of Coreware.

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