Every firearms retailer knows the grind. You fight inaccurate product data, inconsistent inventory availability, delays, unclear pricing, and layers of middle steps that slow you down when all you really want to do is run your business and serve your customers.

For too long, this industry has operated inside a system that makes retailers work harder than they should. The good news is that shift is finally arriving.

BFG (Buying Freedom Group) is stepping forward with a structure that puts retailers on the inside of the conversation with the brands they carry. It offers real access, real clarity, and real efficiency in a way that finally matches the speed at which the modern firearms retailer needs to operate.

Below is a breakdown of why this platform is generating so much excitement, and why retailers who move early will be the ones who benefit the most.

Cutting Out the Layers That Slow Retailers Down

One of the most frustrating parts of firearms retail has always been the unnecessary layers between the retailer and the manufacturer. Those layers have often created confusion, delays, inaccurate information, and reduced margins.

BFG removes those layers and replaces them with a clean, direct connection between retailers and participating manufacturers.

Retailers gain the ability to place orders directly with those brands in real time with accurate pricing, up-to-date availability, and full catalogs. Instead of waiting behind a chain of intermediaries, retailers can secure new products the moment they are released. This includes stocking orders, backorders, pre-orders, and dropship orders where supported.

The introduction of reliable backorder capability alone marks a major turning point. Retailers can now reserve high-demand SKUs as soon as they appear, not weeks after they have already sold through nationally.

One Organized Platform for Your Entire Brand Relationship

BFG brings everything retailers need into one unified experience.

Rather than logging into separate websites, digging through PDFs, searching for scattered emails, or relying on outdated information, retailers get a clear view of everything from a single dashboard.

The platform allows retailers to:

• Browse catalogs

• Review real-time inventory counts

• Submit orders

• Track purchase orders

• Monitor backorders

• Access accurate product data

• Review stocking programs

• Evaluate performance

Every part of the retailer–manufacturer relationship is placed inside one simple, intuitive system.

Retailers who use Coreware on the backend gain an additional advantage: purchase orders created through BFG automatically appear inside their POS system. This eliminates double entry, removes data mistakes, and keeps operations running smoothly.

Even retailers who do not use Coreware are able to use BFG, making the platform accessible to every business—from single-counter shops to multi-location chains.

Live Inventory Visibility That Guides Customers Straight to Your Store

One of the most meaningful innovations emerging in this space is the ability for retailers to display their live inventory directly on the manufacturer’s website.

Dealer locators across the firearms industry have historically been inaccurate. Customers often click on a retailer, drive across town, and discover the product was never in stock.

By connecting through BFG, retailers who opt in can show their live inventory on the brand’s website. When customers click a retailer’s name, they are sent straight to that product page on the retailer’s site.

This creates a direct flow of high-intent traffic, improving:

• Search ranking

• Trust

• Visibility

• Conversion potential

Clean and Accurate Product Content With No Extra Work Required

Retailers know the pain of bad product data: incorrect images, missing specs, mismatched descriptions, low-quality content.

BFG eliminates that problem by allowing manufacturers to push correct product data directly to the retailer.

Brands can send:

• Descriptions

• Images

• Specifications

• MAP pricing

• MAP holidays

• Videos

• Even 3D / AR models

Retailers do not have to upload or manage anything — the correct data simply appears and stays accurate.

MAP Pricing That Actually Works for Retailers

MAP pricing has always caused stress. Updates arrive late or are missed entirely.

With BFG:

• MAP updates are instant

• MAP holiday pricing appears on time

• Ecommerce systems can sync with Amazon pricing

Retailers save time and operate with consistent, accurate information.

Analytics That Strengthen Both Retailers and Brands

Historically, both retailers and brands have lacked good data.

BFG solves this by creating a secure connection between retailer POS data and manufacturers.

Brands gain insight into:

• What’s selling

• What’s trending

• What needs replenishing

• Where demand is rising

Retailers benefit from smarter support backed by real data, not assumptions.

Access to Brands and SKUs That Expand Your Competitive Edge

Early participating brands include manufacturers that:

• Operate outside traditional distribution

• Offer limited-availability products

• Produce SKUs not commonly found in big-box stores

This allows retailers to carry unique products competitors don’t have — boosting loyalty and in-store excitement.

Shipping Rates That Level the Playing Field Nationally

BFG is working to deliver high-value shipping rates by aggregating nationwide retailer volume.

This matters because firearms and ammunition are expensive to ship.

With unified volume, BFG can secure rates individual stores could never access — even for Alaska and Hawaii.

Lower shipping costs help retailers compete nationally.

A Platform With No Cost to Retailers

One of the most surprising parts of BFG is the pricing: retailers pay nothing.

No subscription fee.
No platform fee.
No hidden charges.

Manufacturers fund the system because they gain:

• Better visibility

• Clearer data

• Stronger retailer relationships

Everyone wins.

A Closer, Faster, More Connected Future for Firearms Retailers

The core idea behind BFG is simple: retailers and manufacturers are stronger when they are closer together.

With BFG:

• Retailers gain clarity, speed, and accuracy

• Manufacturers gain insights and a cleaner path to the retail floor

For the first time, retailers can operate with the same speed as the brands they carry.

Those who adopt early will lead their markets.

This shift isn’t small — it is a fundamental transformation of how firearms commerce will operate.

Learn More and Join the Movement

If you want to explore how these changes can elevate your business, visit:

• coreware.com

• buyingfreedomgroup.com

Both sites offer deeper insight into how these systems work together and how retailers nationwide are preparing for the next chapter in firearms commerce.