The retail technology world is evolving fast, and Coreware is moving even faster. The first official episode of the coreBLAST series unveiled groundbreaking updates that are about to reshape how retailers manage search, inventory, checkout, marketing, and customer engagement.

For Coreware users, this means a whole new approach to retail technology.

In this article, we’ll walk through what was covered in the session, why it matters, and how Coreware is keeping its users ahead of the curve with innovations that directly improve the customer experience, simplify operations, and maximize sales opportunities.

A Smarter, Faster Search Experience

Search has always been one of the most important features of any eCommerce platform. When customers land on a website, their first instinct is often to search for a product. If the results are clunky, irrelevant, or confusing, sales are lost before they even begin.

Coreware’s new search engine solves this head-on. It’s built from the ground up to be faster, more flexible, and more intelligent, with improvements that make it a game-changer for both retailers and shoppers.

Key Highlights:

• “Pickup Today” filter: Shoppers can now instantly filter results to see only what’s available for same-day pickup at their local store. This is a huge win for brick-and-mortar retailers whose customers want speed and convenience.

• Multi-location support: Customers can choose a preferred store, view availability across different locations, or search everything at once. For multi-store operators, this makes it far easier to present accurate, location-based inventory data.

• Synonyms & smarter search logic: With over 10,000 built-in synonyms, the system interprets customer intent even when they type in “9mm ammo” as “9 m m,” or use other variations. This drastically reduces friction and ensures that search feels natural.

• Customizable filters by category: Retailers can configure filters for different product categories—night vision goggles can have lens options, while firearms can show caliber or brand. This makes product discovery much more intuitive.

• Improved analytics: Retailers get access to detailed reports on what customers are searching for, helping them stock smarter and better understand demand trends.

Why it matters:
With this new engine, customers find products faster, and retailers make more sales. It’s simple: better search equals better conversions.

Preparing for a Seamless New Checkout

If search is the first impression, checkout is the last, and it’s often where businesses lose the sale. Cart abandonment is a constant battle, and one of the top reasons is a clunky or frustrating checkout process.

Coreware is tackling this with a completely redesigned checkout flow. While it wasn’t fully demoed in Episode 1, the team confirmed it’s in active development and scheduled for release in the coming weeks.

What to Expect:

• Simplified, mobile-first design for faster completion.

• Integrated digital payment options like Google Pay and Apple Pay for modern shoppers.

• Improved layaway and financing support through providers like Cordova, making large purchases more accessible.

• Reduced friction at every step, helping to cut down on abandoned carts.

Why it matters:
Checkout is the final hurdle before revenue. A frictionless checkout means higher conversion rates, happier customers, and stronger loyalty. By redesigning this core element now, Coreware is giving its users a major advantage going into peak shopping seasons.

Building Reputation with New Marketing Modules

Search and checkout are about getting the sale. But what about keeping customers engaged and attracting new ones? That’s where Coreware’s new marketing modules come in—a bold step toward giving retailers enterprise-level marketing power without extra cost or complexity.

Two new modules were unveiled, and they’re set to roll out imminently:

1. Reputation Management

This tool integrates directly with Google to make review management easier than ever.

• Request reviews with one click: Retailers can send automated review requests to customers via email.

• Respond seamlessly: Reviews can be managed in one dashboard, with AI-powered response suggestions to save time.

• Embed reviews directly on your website: Showcase real customer feedback with customizable widgets.

• Track satisfaction metrics: View response rates, average ratings, and review growth at a glance.

Why it matters:
Reviews are the new word-of-mouth. They influence buying decisions, build trust, and drive local SEO. Now, retailers have a built-in system to make reputation management simple and consistent.

2. Social Media Planner

This module simplifies social media management:

• Post to multiple platforms at once (Facebook, Instagram, X/Twitter, and more coming soon).

• Schedule posts ahead of time to maintain consistent engagement.

• Use AI assistance to generate captions or content ideas.

• Track engagement analytics to see what’s working.

Instead of juggling multiple apps, retailers can now manage their entire social presence directly from Coreware.

And the best part?
These modules are being rolled out at no additional cost for coreSTORE users.

Why it matters:
Marketing often gets overlooked because it feels overwhelming. By embedding reputation and social tools into the Coreware ecosystem, businesses can save time, look more professional, and stay competitive online.

A Focus on Flexibility and Control

One theme that came up repeatedly throughout the session was control. Coreware isn’t just pushing new tools—it’s giving retailers the power to customize them to their needs.

• Filters can be reordered, hidden, or emphasized.

• Synonyms can be added or removed based on local customer habits.

• Weighting can be applied to prioritize certain brands or categories during promotional periods.

• Multi-location stores can choose what inventory is visible at each site.

This ensures that while the system is powerful out of the box, it’s also adaptable to the unique needs of every retailer.

Staying Ahead with AI and Future Enhancements

While much of the webinar focused on the search and marketing modules, there was also a clear look at the future: AI-driven shopping assistance.

The team previewed early work on a conversational shopping tool, where customers can type something like:
“I’m going hunting this weekend, recommend some gear”
and receive intelligent product suggestions.

While not live yet, this AI-powered assistant is on the horizon and represents the next leap in eCommerce convenience.

Why it matters:
Shoppers increasingly expect personalized, intelligent experiences. By working AI into its search and product recommendation engines, Coreware is positioning its users to stay ahead of customer expectations—not behind them.

Unlocking Opportunities with Inventory & Auctions

Another highlight was a discussion around inventory management and integration with auction platforms like Accurate Gun Auctions.

Dead inventory is a reality for retailers, especially when products sit unsold for 90+ days. Coreware’s integration makes it easy to identify these slow movers and list them for auction—turning dust-collecting products into cash flow.

The real goal here is helping retailers stay flexible and financially agile. By freeing up cash locked in old inventory, businesses can reinvest in fast-moving products that drive growth.

Why This Is a Big Deal for Coreware Users

Pulling it all together, here’s why these announcements matter:

1. Better Customer Experience – Faster search, streamlined checkout, and AI-powered tools make shopping more enjoyable, which leads to higher sales.

2. Stronger Business Tools – Reputation and social media modules give retailers enterprise-level marketing capabilities without added cost.

3. Time Savings – Everything from search synonym management to social scheduling is designed to cut down on manual work.

4. Future-Proofing – With AI shopping assistants and digital payment integrations, Coreware is ensuring its users are ready for where retail is headed.

5. All-in-One Power – By building these tools internally rather than relying on third-party “one-trick ponies,” Coreware ensures tighter integration, lower cost, and fewer headaches.

The Coreware Vision: Innovation Without Limits

What makes all of this truly exciting is the bigger picture. Coreware isn’t just reacting to trends; it’s anticipating them. The philosophy is clear: build smarter, faster, and more connected tools that help retailers thrive in a rapidly changing world.

From the new search engine to marketing automation to upcoming AI features, every update is designed with the same goal in mind: helping retailers sell more, manage less, and grow faster.

And this is just the beginning. With bi-weekly coreBLAST sessions planned, users can expect a steady drumbeat of new features, improvements, and insights—all delivered with the same energy and focus that set Coreware apart.

Final Thoughts

For Coreware users, the updates unveiled in this first episode represent a major leap forward.

Faster search, a smarter checkout, powerful marketing tools, and AI-driven innovation all point to one thing: Coreware is determined to keep its users on the cutting edge.

This is retail technology reimagined with actual users at the center. Retailers who embrace these tools will not only improve their operations today but also position themselves for success in the future.

It’s an exciting time to be part of the Coreware ecosystem, and if this is just the start, the future looks unstoppable.

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