Your weekly dose of innovation, inspiration, and insights.

Welcome to This Week’s coreWEEKLY!

We’re bringing you updates, insights, and tools to help you grow smarter, sell better, and run leaner.

🔥 coreCLEAR $10,000 Challenge – Still Going!

At Coreware, we’re not here to profit from your processing fees. We’re here to empower your business. That’s why we launched the coreCLEAR $10,000 Challenge.

Now through July 6th at 11:59 PM, if we can’t beat your current merchant services rates, you’ll walk away with $10,000—no gimmicks, no fine print.

📘 Featured Blog – The Digital Counter: Why Your Online Store Should Work Like Your Physical One

Your website isn’t a side hustle—it’s your second sales counter. This article breaks down how to make your online store as responsive, personal, and strategic as your physical location.

If customers are browsing your homepage before they ever set foot in your store, you better believe it matters.

🛠️ Help Desk Highlights

coreFORCE – Products: How to Set a Product to Not Dropship from a Distributor

coreFORCE – Website: How to Hide a Category (like NFA/Class 3 Items) from Your Website

🎥 Missed coreFORCE Update Live – Episode 8? Catch the Replay!

See the latest enhancements, workflow improvements, and tools to boost your online operations.

Replay available now.

🎥 Missed Retail Mastery – Episode 4: Mastering Those Margins?

Greg Turner shares powerful strategies to protect your margins, price with confidence, and turn stagnant inventory into profit—without guesswork or heavy discounts.

Watch the replay now.

📅 Upcoming: coreSTORE Update Live – Episode 7

June 3, 2025 | 1:00 PM EST

We’re rolling out new features, key fixes, and smarter tools to help you manage inventory and streamline operations. Don’t miss it!

🎥 Webinar Replays – Watch with Webby!

Missed a session? No problem. Watch replays on your schedule—Webby is there to answer your questions and guide you to the content that matters most.

Your personal webinar companion is just a click away.

🌟 Shoutout of the Week

Another glowing 5-star Google review just came in—thank you for trusting us to support your business. Every review helps us improve and stay mission-focused.

💬 Your Voice, Your Coreware

Have a feature idea, bug report, or request for training materials? Head over to our feedback board and help shape what comes next.

📌 coreARCHIVE – Your coreWEEKLY Time Capsule

Browse past editions, revisit helpful insights, and track our journey together. Whether you’re catching up or digging into the archives for inspiration, it’s all right here.

That’s it for now—see you next week with more tools to help you survive and thrive.

— The Coreware Team 💳📈🔧

At Coreware, we’re not in the business of making money off your fees. Our focus is giving retailers like you the tools and solutions to grow your business, boost sales, and simplify your operations—because your success is what drives us. That’s why we’re launching the coreCLEAR $10,000 Challenge. From now until 11:59 PM on July 6th, if we can’t beat your current merchant services rates, you’ll walk away with $10,000. No fine print. No gimmicks. Just a real opportunity to keep more of what you earn. Submit the form below to be a part of the challenge.

The Digital Counter Why Your Online Store Should Work Like Your Physical One

Walk into any successful firearms retailer and you’ll notice the rhythm of a well-run store: shelves neatly stocked, staff ready to answer questions, and customers guided with ease toward what they need. It’s a trusted environment, built on knowledge, clarity, and service.

But for many dealers, there’s a strange disconnect when it comes to their online presence. The brick-and-mortar store runs like a tuned machine, while the website? It’s often treated like a separate world — static, impersonal, and poorly maintained.

This is a mistake.

Your website isn’t a side project — it’s your second sales counter. And in today’s market, it may very well be the first counter your customers visit. From the moment a customer hits your homepage, they’re browsing your digital aisles, forming opinions, and deciding whether or not to spend their hard-earned dollars with you.

From The Help Desk

coreFORCE - Products: How do I set a product to not dropship from a distributor?

A few points to consider if you dropship products from a manufacturer:

All manufacturers and products can be drop shipped.

• An individual product can be tagged to NOT be drop shipped by checking the checkbox in the Details tab of the product.

• An individual product can be tagged to NOT be drop shipped from a specific distributor by going to the Options tab of the product and choosing the distributor.

• A manufacturer can be set to not allow drop shipping for any of their products. This is done by going to Products -> Taxonomy -> Manufacturers, clicking on the "Cannot Dropship Anything" checkbox.

Finally, a distributor can override the "cannot dropship anything" checkbox by using the last control on that same Details tab for the manufacturer. For instance, Manufacturer A might not allow drop shipping at all, but Distributor A might have a special agreement with Manufacturer A that allows just them to drop ship.

So, if you don't want Manufacturer A to drop ship, you need to check the box "Cannot Dropship Anything" on that manufacturer.

If you are expecting a product to dropship to the customer but it does not

coreFORCE - Website: How to Hide A Category of Products from the Web Site (For example: How To Turn Off NFA / Class 3 Items)

To turn off items, go to Products > Taxonomy > Product Tags and select your desired category

Check the box that says "Cannot Sell" to remove the products that has the same category from your website. This will make the product unsellable and unsearchable in the website.

Missed coreFORCE Update Live – Episode 8? Catch the Replay!

In this episode, we walked through the latest coreFORCE enhancements, showcased new features built to streamline your inventory workflows, and shared tips to help you maximize your point of sale system’s performance across every location.

Didn’t make it live? No worries — the replay’s ready when you are.

Catch up now and see what’s new inside coreFORCE.

Missed Retail Mastery – Episode 4: Mastering Those Margins? Catch the Replay!

In this episode, Greg Turner broke down exactly how to protect your margins, price smarter, and turn sluggish inventory into real profit—without resorting to heavy discounting or guesswork.

Didn’t make it live? No worries — the replay’s ready when you are.

Catch up now and learn how to master the numbers that actually matter.

🛡️ Meet Your Margin Bodyguard: The Margin Protector GPT

Firearms retailers—say hello to your new secret weapon for protecting profits without killing sales.

Margin Protector is a custom-built AI assistant that acts like your strategic promotions coach and margin watchdog. Ask it the right questions, and it’ll help you make smarter decisions before you discount too deep or run the wrong promo.

Here’s how you can use it:

🔍 Margin Health Checks

“If I sell this at $599 and it cost me $429, am I hitting my 35% target?”

“How low can I go before my margin tanks?”

💡 Promo Ideas That Don’t Kill Margin

“I have a pile of IWB holsters—what can I bundle them with to move inventory and stay profitable?”

“Got a clever way to promote this without dropping the price?”

🧮 What-If Pricing Simulations

“What’s my margin if I drop this item from $429 to $399?”

“Can I run 10% off and still stay above 30%?”

⚠️ Profit Warnings

“Will 15% off optics crush my margins?”

“What’s a better alternative to this discount?”

📦 Bundle Builder & Inventory Moves

“I’ve got 20 of these sitting—how can I move them without a sale?”

“What accessories turn into solid margin builders when paired with this?”

Stop guessing. Start protecting your margins. Built by Coreware to help you stay profitable while you move product.

Ready to see what smarter pricing and promo planning looks like? Give Margin Protector a try and start making decisions that protect your bottom line. Want to go deeper? Upload your sales or inventory reports and let the GPT help you uncover hidden margin killers, smarter bundles, and high-impact moves tailored to your store

After six episodes packed with smart features, system fixes, and time-saving tips, we’re back with coreSTORE Update Live – Episode 7!

📅 Date: June 3rd, 2025

⏰ Time: 1:00 PM EST

Whether you’ve joined us since Episode 1 or are just tuning in, this session is your chance to stay in sync with the latest in coreSTORE—explore new updates, learn what’s changing, and discover smarter ways to manage your retail operations with confidence.

Register Here!

Webinar Recaps:
Watch with Webby by Your Side!

Missed our latest webinar? No worries! Now you can watch the recap whenever it fits your schedule. But here’s the game-changer—meet Webby, your perfect webinar companion. As you watch, Webby is right there with you, ready to answer any questions or provide extra insights on the spot. It’s like having an expert by your side the entire time. Ready to dive in with Webby? Click below to start watching and chatting!

💬 Your Voice, Your Coreware – Share Ideas & Feedback

Have a suggestion, spotted a bug, or need specific training materials? We want to hear from you! Visit our feedback board to submit your ideas, requests, or issues, and help shape the future of Coreware.