Your weekly dose of innovation, inspiration, and insights.

Heads up! Our support team will have limited availability on Monday, May 26th in observance of Memorial Day. We'll be back to full force on Tuesday, May 27th.

Welcome to This Week’s coreWEEKLY!

We’re starting off strong with a quick reminder—the coreCLEAR $10,000 Challenge is still on. If we can’t beat your current merchant services rates before July 6th at 11:59 PM, you’ll walk away with $10,000. No fine print. No gimmicks. Just a serious offer to help you keep more of what you earn.

📘 Featured Blog – How Firearms Retailers Can Build a Smarter Marketing Strategy Using AI

This is the follow-up to last week’s AI webinar—and it’s packed. Learn how to run deep research on your website, build a better marketing plan, and even create a “Virtual Store Spokesman” using AI. Real-world strategies. Step-by-step instructions. You don’t want to miss this one.

🛠️ Help Desk Highlights

coreFORCE – Steps to Create a GunBroker Listing

coreFORCE – How to Set Up the Printful API

🎥 Compliance COREner – ATF’s New Direction: What FFLs Need to Know Now

We’re unpacking the ATF’s shifting enforcement strategies, including how "willful" violations are being interpreted and what FFLs need to do to stay compliant.

🎥 Missed coreSTORE Update Live – Episode 6?

Catch the replay! We covered new features, inventory improvements, and tips to get more from your POS system.

📅 Upcoming: coreFORCE Update Live – Episode 8

May 28, 2025 | 1:00 PM EST

Stay ahead with the newest coreFORCE updates, smarter workflows, and tools to help you run a more efficient online store.

📅 Coming Soon: Retail Mastery – Episode 4

May 29, 2025 | 1:00 PM EST

This one’s all about mastering margins. Stop chasing volume and start unlocking real profits. Your bottom line will thank you.

🎥 Webinar Replays with Webby

Watch any of our recent webinars on your time—with Webby right there to answer questions and guide you to the good stuff.

🌟 Shoutout of the Week

Another 5-star Google review just rolled in—thank you! Feedback like this fuels our mission to serve you better.

💬 Your Voice, Your Coreware

Spotted a bug? Have an idea? Need training? Drop it on our feedback board and help shape the tools you use every day.

📌 coreARCHIVE – Your coreWEEKLY Time Capsule

Browse every edition, revisit updates, and find your favorite tips in one central spot.

Let’s keep pushing forward, staying sharp, and taking every advantage. See you next week!

— The Coreware Team

At Coreware, we’re not in the business of making money off your fees. Our focus is giving retailers like you the tools and solutions to grow your business, boost sales, and simplify your operations—because your success is what drives us. That’s why we’re launching the coreCLEAR $10,000 Challenge. From now until 11:59 PM on July 6th, if we can’t beat your current merchant services rates, you’ll walk away with $10,000. No fine print. No gimmicks. Just a real opportunity to keep more of what you earn. Submit the form below to be a part of the challenge.

How Firearms Retailers Can Build a Smarter Marketing Strategy Using AI—And Why You Should Start Today

If you attended last week’s AI webinar, you got a brief look at something we’re calling "The AI Marketing Stack" for firearms retailers. We didn’t have time to go too deep into it, but the idea was simple: using AI tools like ChatGPT, you can now generate powerful, customized marketing assets in minutes—not weeks. And you don’t have to be a tech wizard to pull it off.

From The Help Desk

Steps to Create a GunBroker Listing | coreFORCE Basic/Standard (Lite)

In this article, we will discuss the steps to create a GunBroker Listing starting from coreSTORE to coreFORCE-Basic/Standard (previously Lite) to Sending the Listing to GunBroker.

1. Step 1: Setting up GunBroker on your coreFORCE-Basic/Standard

   

coreFORCE - Integrations: How to set up the Printful API for coreFORCE

To set up the Printful API for coreFORCE, you need to first set up the Printful location. Go to Products > Settings > Locations.

Create a new location with the location code, "PRINTFUL".

Compliance COREner | ATF's New Direction: What FFLs Need to Know Now

In this episode of Compliance COREner, we delve into the ATF's evolving enforcement strategies and what they mean for Federal Firearms Licensees (FFLs). Discover how recent policy shifts impact inspections, understand the nuances of "willful" violations, and learn actionable steps to ensure your business remains compliant in this new regulatory landscape.

Missed coreSTORE Update Live – Episode 6? Catch the Replay!

In this episode, we walked through the latest coreSTORE enhancements, showcased new features built to streamline your inventory workflows, and shared tips to help you maximize your point of sale system’s performance across every location.

Didn’t make it live? No worries — the replay’s ready when you are.

Catch up now and see what’s new inside coreSTORE.

After seven episodes packed with smart features, system fixes, and time-saving tips, we’re back with coreFORCE Update Live – Episode 8!

📅 Date: May 28th, 2025

⏰ Time: 1:00 PM EST

Whether you’ve joined us since Episode 1 or are just tuning in, this session is your chance to stay in sync with the latest in coreFORCE—explore new updates, learn what’s changing, and discover smarter ways to manage your retail operations with confidence.

Register Here!

After three high-impact episodes, Retail Mastery is back!

Join us for Episode 4: Mastering Those Margins and unlock the profits you’ve been missing.

📅 Date: May 29th, 2025

⏰ Time: 1:00 PM EST

Whether you’ve been with us from the start or are just joining the series, Episode 4 is your wake-up call to stop chasing volume and start capturing real profit. Discover how mastering your margins can unlock more cash, less stress, and smarter growth—no guesswork, just results.

Register Here!

Webinar Recaps:
Watch with Webby by Your Side!

Missed our latest webinar? No worries! Now you can watch the recap whenever it fits your schedule. But here’s the game-changer—meet Webby, your perfect webinar companion. As you watch, Webby is right there with you, ready to answer any questions or provide extra insights on the spot. It’s like having an expert by your side the entire time. Ready to dive in with Webby? Click below to start watching and chatting!

💬 Your Voice, Your Coreware – Share Ideas & Feedback

Have a suggestion, spotted a bug, or need specific training materials? We want to hear from you! Visit our feedback board to submit your ideas, requests, or issues, and help shape the future of Coreware.